How to Become a Marriott Travel Agent
So you're thinking about becoming a Marriott travel agent? Smart move. With over 8,500 hotels in 139 countries and some of the most recognizable luxury brands in the hospitality world, Marriott offers travel agents incredible opportunities to build a thriving business! Doesn’t matter if you’re looking to work full-time, part-time, or just add another income stream to your existing travel planning hustle, becoming a Marriott specialist opens doors you didn't even know existed!
Here's the thing though—becoming a Marriott travel agent isn't just about taking a quick course and calling it a day. It's about understanding the industry, getting proper accreditation, joining the right host agency, and mastering Marriott's specific programs that'll set you apart from every other travel advisor out there! But don't worry. By the time you finish this guide, you'll know exactly what steps to take, what programs to join, and how to start earning those sweet commissions while helping your clients experience world-class hospitality!
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What Does a Marriott Travel Agent Actually Do?
Let's clear something up right away. A Marriott travel agent isn't someone who works FOR Marriott. You're an independent travel professional (or work with a host agency) who specializes in booking Marriott properties for clients. Your job? Help travelers find the perfect Marriott hotel, resort, or luxury property that fits their needs—and get paid commission for doing it!
You'll be planning everything from honeymoons at St. Regis resorts to business trips at Courtyard by Marriott hotels. You'll book rooms, negotiate group rates, arrange special amenities, and basically become your clients' personal Marriott concierge. The best part? You can do all this from your living room in your pajamas if you want. It's flexible, it's rewarding, and if you do it right, it's seriously profitable!
But here's what makes Marriott specialists stand out—access to exclusive programs like Marriott STARS and Luminous. These aren't available to regular travelers booking on Marriott's website. We're talking complimentary breakfast for two, room upgrades, hotel credits up to $200, and VIP treatment that makes your clients feel like royalty. When you can offer perks like that, you're not just a travel agent—you're a travel magician!
Understanding the Marriott Hotel Portfolio
Before you dive in, you need to know what you're working with. Marriott isn't just one brand—it's a massive portfolio of 31 different hotel brands spanning every category from budget-friendly to ultra-luxury. Each brand has its own vibe, its own clientele, and its own selling points.
Luxury Brands
These are the cream of the crop, where your high-end clients want to stay:
The Ritz-Carlton is basically the gold standard of luxury hospitality. Impeccable service, stunning properties, and the kind of attention to detail that makes guests feel pampered from check-in to checkout.
St. Regis Hotels & Resorts compete with Ritz-Carlton for the top spot. Known for their signature rituals like locally-inspired bloody marys and butler service, St. Regis properties are all about timeless elegance and personalized experiences.
EDITION brings a fresh, modern take on luxury. These properties blend sophisticated design with a curated local experience. Think boutique luxury with a big brand backing.
Bulgari Hotels & Resorts represent ultra-luxury Italian design and craftsmanship. Limited properties, but when you book one of these for a client, you've made their year.
The Luxury Collection encompasses individually unique properties that help guests connect with local culture. Each hotel tells its own story, which makes them perfect for experience-seekers.
JW Marriott offers upscale accommodations with mindful luxury and wellness-focused amenities. Great for clients who want luxury with substance.
W Hotels are for the bold, the stylish, and the social. These properties attract a younger, hipper crowd looking for trendy design and vibrant nightlife.
Premium Brands
Your bread-and-butter middle market where most bookings happen:
Marriott Hotels are the flagship brand—reliable, comfortable, and everywhere. When clients want dependable quality without breaking the bank, this is your go-to.
Sheraton properties are undergoing major renovations and rebranding. They're improving fast and offer solid value.
Westin focuses on wellness with their signature Heavenly Beds and fitness programs. Perfect for health-conscious travelers.
Renaissance Hotels bring local flavor and personality to each property. They're for travelers who want something more unique than a standard business hotel.
Le Méridien offers European-inspired elegance with an emphasis on culture and cuisine.
Autograph Collection and Tribute Portfolio are independent hotels that maintain their unique character while joining the Marriott network. Great for clients who want boutique experiences with loyalty program benefits.
Select Service Brands
These are your budget-friendly, no-frills options:
Courtyard by Marriott, Fairfield Inn & Suites, SpringHill Suites, and Residence Inn serve business travelers and families looking for clean, comfortable rooms without unnecessary extras.
AC Hotels by Marriott brings European minimalism to the select-service category.
Aloft and Moxy target younger travelers with modern design and social spaces at affordable prices.
Knowing these brands inside and out helps you match the right property to the right client every single time.
Step 1: Get Your Travel Agent Accreditation
Here's where the rubber meets the road. You can't just wake up tomorrow and start calling yourself a Marriott travel agent. You need legitimate industry accreditation first. Marriott's Preferred Travel Agency (PTA) program requires you or your agency to hold at least one of these recognized credentials:
ARC (Airlines Reporting Corporation) is the big one in the United States. ARC accreditation gives you the ability to issue airline tickets and establishes you as a legitimate travel agency. The application process requires financial documentation, a $20,000 bond or bank statement, and designating an ARC Specialist in your office.
IATA (International Air Transport Association) works similarly but on a global scale. If you're outside the US or plan to work internationally, IATA accreditation is what you need. The process takes about 25 days and requires proof of your qualifications, business operations, and financial viability.
IATAN (International Airlines Travel Agent Network) is specifically for US-based travel professionals. To qualify, you need either two years of documented travel industry experience OR certification in programs like the Certified Travel Associate (CTA) or ASTA Verified Travel Advisor.
CLIA (Cruise Lines International Association) is perfect if you're planning to specialize in cruises along with hotels. Many travel agents get CLIA membership through their host agency. It requires at least $5,000 in annual cruise commissions and affiliation with a CLIA-accredited agency.
TIDS (Travel Industry Designator Service) offers a simpler path for agencies focused primarily on hotels and tours rather than airline ticketing. Requirements include business registration, bank statements, supplier recommendation letters, and accepting their terms.
Don't freak out about the requirements. If you're brand new to the industry and don't have two years of experience, you can still get accredited by completing certification programs like the Travel Agent Proficiency (TAP) test or Certified Travel Associate (CTA) designation from The Travel Institute. These programs typically take 4-6 weeks to complete online at your own pace and cost between $200-$500.
The reality? Most new travel agents don't go through this process alone. They join a host agency that already has these accreditations in place. More on that in a minute.
Step 2: Choose Your Host Agency Wisely
This is probably the most important decision you'll make in your travel agent career. A host agency is basically your sponsor in the travel industry. They have the accreditations, the supplier relationships, the technology systems, and the training programs that you need to operate.
Think of it like this—you could spend months and thousands of dollars getting accredited, building supplier relationships, purchasing booking software, and figuring everything out on your own. OR you could join a host agency that's already done all that work and pay them a percentage of your commissions in exchange for using their infrastructure.
For most new agents, joining a host agency is absolutely the way to go!
Top Host Agencies to Consider
MainStreet Travel Agency and Yeti Travel: Both agencies are amazing with Marriott! They offer a Starter Membership for only $99, no annual or monthly fees, and no minimum booking requirements! That means you can work as little or as much as you’d like from the comfort of your own home! Check them out today!
When choosing a host agency, pay attention to commission splits (typically 70/90 to you, 10/30 to them), monthly fees, required sales minimums, training quality, technology platforms, and supplier relationships. Also consider whether they have access to Marriott STARS and Luminous—that's crucial for maximizing your Marriott bookings.
Step 3: Complete Marriott's Hotel Excellence! Training
Once you have your accreditation situation sorted (either independently or through a host agency), it's time to become a Marriott expert. Marriott offers a comprehensive training program called Hotel Excellence! specifically designed for travel agents.
This isn't optional if you want to be taken seriously as a Marriott specialist. The training teaches you about Marriott's brands, properties, booking systems, loyalty programs, and agent benefits. More importantly, completing it unlocks access to special agent rates and the Preferred Travel Agency program.
Here's how it works:
First, you'll need to create a Marriott Bonvoy account if you don't already have one. Membership is free and required for accessing the travel agent portal. Go to the Marriott Bonvoy website and sign up with your personal information.
Next, access the Travel Agents Portal at www.marriott.com/travelagents. You'll register using your agency's IATA, IATAN, CLIA, ARC, or TIDS accreditation number. Make sure you enter this correctly—it's how Marriott verifies you're a legitimate travel professional.
The Hotel Excellence! Core training module covers the fundamentals. You'll learn about Marriott's brand portfolio, booking procedures, commission policies, and guest services. The entire program is self-paced and conducted online, so you can complete it on your schedule. Most agents finish the core training in a few hours spread over several days.
After completing the core program, you'll need to take the final exam. Don't stress—the material is straightforward if you've paid attention. Pass the exam and you're officially a Hotel Excellence! graduate.
But here's the catch—this isn't a one-and-done situation. Marriott requires you to complete Continuing Education (CE) training annually to maintain your benefits. Each year, you'll need to complete the latest CE module covering updates to Marriott's programs, new brands, policy changes, and emerging trends. The 2025 CE module includes information about Sonder (Marriott's boutique apartment-style brand) and program updates.
Completing annual CE is mandatory if you want to keep earning commissions and maintain access to Fam-Tastic rates (more on those later). Put a reminder in your calendar to complete the CE every January so you don't lose your status.
Step 4: Join Marriott's Preferred Travel Agency Program
Graduating from Hotel Excellence! makes you eligible for Marriott's Preferred Travel Agency (PTA) program. This is where the real benefits kick in.
The PTA program has two commission tiers:
Preferred Travel Agencies earn 10% commission on all qualified Marriott bookings. To maintain Preferred status, your agency must have at least one agent who has completed Hotel Excellence! training, is a Marriott Bonvoy member, maintains an updated MI Partner Privileges profile, and complies with Marriott's booking ratio policy.
Standard Travel Agencies that don't meet the Preferred criteria earn 8% commission. Still decent, but why settle for less when 10% is achievable?
The commission is calculated on the net room rate for consumed reservations booked at commissionable rates. This means your client has to actually stay at the hotel (not cancel), and the rate must be a standard/flexible rate (not advance purchase, member-only rates, or promotional codes that specifically exclude commissions).
Marriott processes commissions after the guest completes their stay. Payment typically arrives 3-4 weeks after checkout. If you're working through a host agency, the commission goes to them first, then they pay you your split according to your agreement.
To access your commission information, use the Commission Portal on the Travel Agents Portal. You can track bookings, view payment status, and download commission reports. This is super helpful for managing your business finances and identifying which clients generate the most revenue.
The One-Third Ratio Policy
Here's something important that trips up new agents—Marriott's ⅓ Ratio Policy. This rule states that agencies cannot use discounted industry rates (like Fam-Tastic or Plan-Tastic rates) for more than one-third of their total room nights during any three-month period.
Translation: You can't just book yourself and your friends at discount rates all the time and expect Marriott to be cool with it. The majority of your bookings need to be legitimate client reservations at commissionable rates. Violate this policy and you risk losing your PTA status and access to agent benefits.
Track your bookings carefully to maintain compliance. Most agents set up a simple spreadsheet to monitor their ratio quarterly.
Step 5: Unlock Marriott STARS and Luminous Programs
Now we're getting to the really good stuff—the programs that separate you from regular travel agents and DIY bookers.
Marriott STARS
STARS (no official acronym, just a fancy name) is Marriott's proprietary program for luxury travel advisors. It's similar to Virtuoso or Amex Fine Hotels & Resorts but exclusively for Marriott's top-tier properties.
STARS benefits apply to these luxury brands:
The Ritz-Carlton
St. Regis Hotels & Resorts
EDITION
The Luxury Collection
Bulgari Hotels & Resorts
Ritz-Carlton Reserve
When you book through STARS, your clients receive incredible perks that aren't available anywhere else:
Complimentary daily breakfast for two — This is huge at properties where breakfast can easily cost $50+ per person. At Ritz-Carlton properties where elite members don't receive free breakfast, STARS makes you a hero.
Hotel or resort credit valued at $100 USD once per stay — Clients can use this toward spa treatments, dining, activities, or anything else the property offers.
Room upgrade at check-in, subject to availability — Hotels prioritize STARS upgrades because of the relationship with the travel advisor. Your clients often get better upgrades than Marriott elite members.
Complimentary high-speed Wi-Fi — Already included at most properties but guaranteed with STARS.
Early check-in and late check-out, subject to availability — Helps clients maximize their vacation time.
Welcome amenity and personalized note — That special touch that makes clients feel valued.
In-person welcome from hotel management — Properties often assign a "Guardian Angel" to STARS bookings who personally ensures everything is perfect.
The catch? STARS is an invitation-only program. Not every travel agent can access it. You typically need to be affiliated with an approved agency that meets Marriott's sales volume requirements and has dedicated relationships with luxury properties.
This is another reason why joining the right host agency matters so much. Agencies like Fora, Avoya, Outside Agents, Travel Planners International, and others have STARS access for their agents. Ask about STARS access specifically when evaluating host agencies.
Marriott Luminous
Luminous works the same way as STARS but applies to Marriott's lifestyle and boutique brands:
W Hotels
JW Marriott
Autograph Collection
Select properties from: Marriott Hotels, Westin, Le Méridien, Renaissance, Tribute Portfolio, Sheraton, Delta Hotels, and Gaylord Hotels
The benefits are similar to STARS: daily breakfast, hotel credits (amounts vary by property), room upgrades, welcome amenities, and priority treatment. However, Luminous is more selective about participating properties. Not every JW Marriott or W Hotel participates, so you need to check availability for each booking.
Many travel advisors are willing to help with STARS bookings but less enthusiastic about Luminous because the properties are less expensive (smaller commissions) and participation is inconsistent. But for clients booking these mid-to-upper-tier brands, Luminous still offers fantastic value-adds.
How to Book STARS and Luminous
Booking STARS and Luminous isn't done through the regular Marriott website. You'll work directly with your travel agency's booking platform or contact the property's "Guardian Angel" (STARS) or "Ambassador" (Luminous)—dedicated hotel sales managers who handle travel agent bookings.
Your host agency will provide training on accessing these programs and making bookings. The process typically involves:
Checking property availability and rates
Verifying STARS/Luminous benefits for specific hotels
Contacting the Guardian Angel or using your agency's booking portal
Making the reservation with your agency IATA number
Following up with the property before client arrival to confirm upgrades and special requests
Pro tip: Always call the property a few days before your client's arrival. Confirm the upgrade, communicate any special requests (anniversary, birthday, dietary restrictions), and introduce yourself to the Guardian Angel. This personal touch dramatically improves upgrade chances and ensures VIP treatment!
Step 6: Master Marriott Bonvoy Loyalty Program
You absolutely must understand Marriott Bonvoy inside and out. It's one of the world's largest hotel loyalty programs with over 200 million members, and your clients will have questions about it constantly.
Bonvoy Status Tiers
Member — The base level. Free to join. Members earn 10 points per dollar spent on eligible stays.
Silver Elite — Earned after 10 nights or reaching other spending thresholds. Benefits include 10% bonus points, priority late checkout (when available), and enhanced internet.
Gold Elite — Requires 25 nights. Adds room upgrades (when available), 25% bonus points, and guaranteed late checkout.
Platinum Elite — The sweet spot at 50 nights. Benefits include: 50% bonus points, enhanced room upgrades, complimentary breakfast at select brands (but NOT at Ritz-Carlton or St. Regis), lounge access where applicable, suite upgrades confirmed 48 hours before arrival, and your choice of welcome amenity.
Titanium Elite — Requires 75 nights. Similar to Platinum but with 75% bonus points and even higher upgrade priority.
Ambassador Elite — The top tier at 100 nights plus $23,000 in qualifying spending. Adds a personal Ambassador who handles requests, guaranteed suite upgrades, 48-hour guaranteed reservation, and your choice of annual gift.
How STARS/Luminous Interacts with Bonvoy Status
Here's what your clients need to know: STARS and Luminous bookings are booked directly through Marriott's systems, which means clients still receive their elite benefits, earn points, and earn elite night credits just like a regular booking.
This is HUGE. Other luxury booking programs (like Virtuoso) often require booking through third parties where clients lose elite benefits. With STARS and Luminous, clients get both the special agent benefits AND their elite member benefits. It's a win-win!
For example, a Platinum Elite member booking through STARS would receive: free breakfast (from STARS), hotel credit (from STARS), room upgrade (from both STARS and their status), bonus points (from their status), and lounge access (from their status). They literally get everything!
Always add your client's Bonvoy number to their reservation to ensure they receive points and credit toward status. This is a common mistake that frustrates clients, so double-check every booking!
Step 7: Access Special Agent Rates
Marriott offers several discounted rates specifically for travel professionals. These rates let you stay at Marriott properties for incredibly low prices so you can experience them firsthand and provide authentic recommendations to clients.
Travel Agent Rate (TVL)
The basic agent rate available to all certified Hotel Excellence! graduates. To use TVL rates, you must be booking for personal travel (not for clients) through Marriott's agent portal. When searching, enter "TVL" under Special Rates.
TVL rates offer substantial discounts but come with blackout dates during peak seasons. Popular properties may not have availability at TVL rates, especially during holidays, conventions, or major events.
Fam-Tastic Rate
This is the golden ticket for travel agents. Fam-Tastic rates offer deeper discounts than TVL and are available at almost all Marriott properties including Ritz-Carlton.
To qualify for Fam-Tastic rates:
Complete annual Hotel Excellence! CE training
Be a Marriott Bonvoy member
Maintain an active MI Partner Privileges profile
Comply with the ⅓ ratio policy
Fam-Tastic bookings are limited to one room for up to four nights maximum. The rates are shocking—we're talking $39 + tax at Fairfield Inns, $49 + tax at Courtyards, $119 + tax at Autograph Collection hotels, and $164 + tax at Ritz-Carlton properties (plus resort fees).
The catch: Fam-Tastic rooms are subject to availability and occupancy-based. When a property reaches a certain occupancy percentage, Fam-Tastic rooms disappear. Book well in advance for popular properties.
Interestingly, Fam-Tastic stays booked after May 2, 2022, ARE eligible for Bonvoy points and elite night credits (they weren't before). This means you can actually work toward elite status while staying at dramatically reduced rates. Pretty sweet deal.
Plan-Tastic Rate
Similar to Fam-Tastic but specifically for site inspections when you're traveling with clients to preview properties before booking large groups or events. Requirements mirror Fam-Tastic rates.
Step 8: Build Your Marriott Specialization
Simply being able to book Marriott hotels doesn't make you a Marriott travel agent specialist. You need to position yourself as THE go-to expert for Marriott properties in your market.
Experience Properties Firsthand
Use those Fam-Tastic rates to stay at as many Marriott properties as possible. Experiencing hotels personally gives you authentic insights you can't get from website descriptions.
When you stay at properties, document everything:
Take photos and videos for your social media
Note unique amenities and standout features
Experience the restaurants, spa, pool, fitness center
Talk to staff and learn insider tips
Observe the clientele (families, business travelers, couples)
Test the location—is it walkable, remote, convenient?
Your firsthand experiences become powerful selling tools. When clients ask about a property, you can say "I actually stayed there last summer and the rooftop pool has incredible sunset views" instead of reading generic website copy.
Many Marriott properties also offer familiarization (FAM) trips—complimentary or heavily discounted stays specifically for travel advisors to experience and promote properties. Watch for FAM trip opportunities through your host agency, Marriott emails, or industry newsletters.
Develop Marriott-Specific Content
Create content that showcases your Marriott expertise:
Blog posts like "Best Marriott Properties for Honeymoons," "Top Marriott Hotels with Kids Clubs," or "The Ultimate Guide to Ritz-Carlton Properties in the Caribbean"
Instagram content featuring beautiful property photos, quick tips, and booking announcements with captions like "Just booked this stunning suite at The Ritz-Carlton Maui for my clients' 25th anniversary! STARS benefits included daily breakfast and $100 resort credit. Want this kind of VIP treatment on your next vacation? DM me."
YouTube videos giving property tours, travel tips, or comparing different Marriott brands
Email newsletters highlighting seasonal Marriott promotions, new property openings, or featured destinations
Pinterest pins linking to your blog posts and driving traffic to your website
Consistent content establishing you as a Marriott expert attracts ideal clients who value the properties you specialize in.
Understand Marriott's Seasonal Promotions
Marriott regularly runs promotions offering bonus points, free nights, or discounted rates. As a specialist, you need to know about these before your clients do.
Monitor the Marriott Bonvoy website, subscribe to travel advisor newsletters, and follow industry news sites like Travel Market Report and Travel Weekly. When promotions drop, proactively reach out to existing clients who might benefit.
For example: "Hey Sarah, Marriott just launched a promotion offering 30% off at Caribbean properties through March. I know you were thinking about a winter getaway—want me to check availability at the St. Regis in Bora Bora?"
This proactive approach positions you as a valuable advisor rather than just an order-taker.
Step 9: Learn Client Relationship Management
Booking hotels is only part of your job. Building lasting relationships with clients who return year after year is how you build a sustainable business.
The Planning Process
When a client contacts you about a trip, your discovery process should include:
Budget — What's their total budget including accommodations, flights, dining, and activities? How flexible is it?
Travel dates — Are dates flexible or fixed? Peak season or shoulder season?
Party size and composition — Solo traveler, couple, family with kids (what ages?), multi-generational group?
Trip purpose — Honeymoon, anniversary, family vacation, business trip, reunion, milestone celebration?
Preferences and priorities — Beach or city? All-inclusive or room-only? Spa and relaxation or adventure and exploration? Fine dining or casual? Nightlife or quiet?
Previous travel experience — Have they stayed at Marriott properties before? What did they love or hate? What's their ideal vacation style?
Special needs — Accessibility requirements, dietary restrictions, medical considerations?
The more questions you ask upfront, the better you can match them to the perfect property. Don't assume anything—a couple in their 60s might want W Hotels nightlife, while a 30-year-old couple might prefer St. Regis tranquility.
The Booking Process
Once you've identified the right property:
Present options with rationale — Don't just send links. Explain WHY you're recommending specific properties based on their stated preferences. Include rates, what's included, and any special STARS/Luminous benefits.
Handle all logistics — Book the room, arrange transfers if needed, make dining reservations, coordinate special requests (honeymoon amenities, birthday cakes, room decorations).
Provide confirmation details — Send a comprehensive confirmation email with reservation numbers, hotel contact information, check-in/check-out times, cancellation policies, and your contact info in case issues arise.
Follow up before arrival — Contact clients a week before departure. Confirm their excitement, remind them of any prep needed, and let them know you've contacted the hotel to ensure everything's perfect.
Check in during the trip — Send a quick message after they check in: "Hope you're loving the Ritz! Let me know if you need anything." This shows you care and allows you to address problems immediately.
Follow up after return — Within a week of their return, reach out to thank them and ask about their experience. Request a testimonial or referral if they were thrilled.
Handling Problems
Things go wrong sometimes. Flights get delayed, rooms aren't ready, clients don't get the upgrade they expected. How you handle problems defines your value as an agent.
Always advocate for your clients. If something isn't right, contact the hotel immediately. Use your Guardian Angel relationship for STARS bookings—that's exactly what they're there for. Most issues can be resolved quickly when you know who to contact.
If problems arise that you can't solve, be honest and transparent. Your clients will appreciate your efforts even if things don't work out perfectly.
Step 10: Market Your Services Effectively
You can be the best Marriott travel agent in the world, but if nobody knows you exist, you won't book anything. Marketing isn't optional—it's essential.
Social Media Marketing
Social media is the top marketing channel for travel advisors. Nearly 71% of agents say social media is their primary marketing method.
Instagram is perfect for travel content. Post gorgeous property photos, client testimonials (with permission), travel tips, and behind-the-scenes content showing your work. Use Stories to share real-time updates, polls, and Q&As. Reels showcasing properties or quick tips perform especially well.
Facebook works great for building community and running targeted ads. Create a business page, share content regularly, join travel-related groups, and engage with potential clients. Facebook's advertising platform lets you target specific demographics, interests, and locations.
TikTok is exploding for travel content. Short-form videos showing property highlights, packing tips, or travel hacks can go viral and attract clients.
Pinterest drives tons of traffic to blogs and websites. Create pins for your content about Marriott properties and vacation planning.
LinkedIn works if you're targeting business travelers or corporate travel management.
Post consistently (at least 3-4 times weekly), engage with followers authentically, and avoid being too salesy. Share value first, book clients second.
Content Marketing
Creating valuable content attracts potential clients organically through search engines and social media shares.
Blog regularly about topics like "Best Marriott Properties for Family Vacations," "Luxury Marriott Resorts in the Caribbean," or "How to Maximize Marriott Bonvoy Points." Optimize posts with relevant keywords so people find you when searching.
Create video content touring properties, sharing travel tips, or explaining programs like STARS benefits.
Develop lead magnets like "The Ultimate Marriott Booking Guide" or "10 Insider Secrets for Luxury Hotel Stays" that capture email addresses.
Email Marketing
Email is still one of the highest-converting marketing channels. Build an email list and send regular newsletters with:
Featured destinations and properties
Special promotions and deals
Travel tips and inspiration
Client success stories
Seasonal vacation ideas
Tools like Mailchimp, ConvertKit, or Flodesk make email marketing easy even for beginners.
Networking and Referrals
Your best clients come from referrals. Provide exceptional service that makes clients want to rave about you to friends and family.
Don't be shy about asking for referrals. After a successful trip, say "I'm so glad you had an amazing time! If you know anyone else who'd benefit from my Marriott expertise, I'd love an introduction."
Network with complementary businesses like wedding planners, photographers, event coordinators, and other travel professionals who can refer clients needing accommodations.
Join local business networking groups, chambers of commerce, or industry associations where you'll meet potential clients and referral partners.
Paid Advertising
Once you're generating revenue, consider paid advertising on Facebook, Instagram, or Google. Start small—even $5-10 daily can generate leads when properly targeted.
Facebook ads targeting people interested in luxury travel, specific destinations, or life events (engagements, anniversaries) can drive qualified inquiries.
Google Ads for search terms like "luxury Marriott travel agent" or "St. Regis vacation planner" can capture people actively looking for your services.
Step 11: Understand the Business Side
Let's talk money, taxes, and insurance—the less glamorous but absolutely critical aspects of running a travel agent business.
Commission Structure and Income
Travel agent income is almost entirely commission-based. For Marriott hotels, you'll earn 8-10% on the room rate (not taxes or resort fees).
Here's an example: Client books a 7-night stay at a Marriott property averaging $300/night. Total room cost: $2,100. Your 10% commission: $210.
If you're with a host agency taking a 70/30 split, you keep $147, they keep $63.
Doesn't sound like much? Here's the reality—book 10 of those per month and you've earned $1,470. Book higher-end properties where rooms average $600/night and your income doubles. Add in STARS bookings where rooms cost $800+ per night, and suddenly you're looking at serious money.
Top travel agents earn six figures annually. It's absolutely possible, but it takes time to build your client base. Expect your first year to be slower as you establish yourself. Years 2-3 are when business typically accelerates as repeat clients and referrals multiply.
Most successful agents also charge planning fees—flat fees for their time and expertise building complex itineraries. Planning fees typically range from $150-$300+ per week of travel planned. This provides income even on bookings where commissions are lower.
Commission Payment Timeline
Here's something that surprises new agents—you don't get paid when you make the booking. You get paid after the client completes their stay.
For Marriott, commission payments typically arrive 3-4 weeks after guest checkout. If you're working through a host agency, they receive payment first, then pay you according to your agreement (usually within a few days to a week).
This delayed payment means cash flow management is critical, especially early on. Don't count commission money until it's actually in your account. Clients canceling trips means you don't get paid, even if you've already done hours of work.
Taxes and Business Structure
As an independent travel agent, you're running a business, which means different tax obligations than traditional employees.
Most agents operate as sole proprietors or LLCs. Consult with an accountant or tax professional about the best structure for your situation.
Commission income is fully taxable. If you're an independent contractor (which most agents are), you'll owe both income tax and self-employment tax (covering Social Security and Medicare). This totals 15.3% on top of your regular income tax rate.
You'll receive 1099 forms from your host agency or suppliers showing your annual commission income. Make estimated quarterly tax payments to avoid penalties—typically due April 15, June 15, September 15, and January 15.
Track ALL business expenses as deductions:
Host agency fees
Marketing and advertising costs
Website and technology tools
Travel for FAM trips and property inspections
Office supplies and equipment
Professional development and training
Business insurance
Home office expenses (if applicable)
These deductions significantly reduce your taxable income. Work with a tax professional familiar with travel businesses to maximize deductions legally.
Insurance Considerations
Most travel agents need Errors & Omissions (E&O) insurance, also called Professional Liability insurance. This covers you if a client sues over booking mistakes, missed reservations, or professional negligence.
E&O insurance typically doesn't cover small mistakes (like misspelling a name requiring a $100 rebooking fee). It's designed for major problems—like booking clients at a resort that goes bankrupt before their trip, or making errors that cause substantial financial loss.
Costs vary but expect $300-$800 annually for basic coverage. Some host agencies include E&O insurance as part of their fees, while others require you to purchase your own policy. Check your host agency agreement carefully.
Some agencies also carry general liability insurance for physical injury claims and cyber liability insurance for data breaches involving client information.
While E&O insurance isn't legally required in the United States, it's strongly recommended. Many host agencies and accrediting bodies like IATA require proof of E&O coverage. The peace of mind is worth the cost!
Step 12: Avoid Common Beginner Mistakes
Learn from others' mistakes so you don't have to make them yourself:
Choosing the wrong host agency — Don't just join the first agency you find. Research multiple options, read reviews from current agents, ask about commission splits, understand fees, and verify STARS/Luminous access.
Skipping education and training — Completing Hotel Excellence! training isn't optional. Neither is staying current with annual CE. Properties, policies, and programs change constantly. Agents who coast on outdated knowledge provide poor service.
Not asking questions — When you're new, you'll have tons of questions. Ask them! Your host agency support team exists to help. Other agents in your community want to support you. Nobody expects you to know everything immediately.
Forgetting to double-check bookings — Typos and errors happen. Always verify dates, names (exact spelling), number of guests, room types, and special requests before finalizing reservations. Triple-check everything.
Poor time management — Travel planning takes time. Don't overcommit or take on more clients than you can properly serve. It's better to book 5 clients excellently than 15 clients poorly.
Not following up with clients — Following up after trips generates testimonials, repeat bookings, and referrals. Skipping this step leaves money on the table.
Ignoring the business side — Track expenses, pay quarterly taxes, maintain proper insurance, and treat your agency like a real business from day one.
Trying to do everything yourself — You don't need to master graphic design, web development, and video editing. Use tools like Canva for graphics, Squarespace for websites, and focus your energy on what you do best—planning amazing trips.
Not specializing enough — Trying to be everything to everyone means you're not the best at anything. Specialize in Marriott properties (or even specific Marriott brands), and become known as THE expert in that niche!
Giving up too soon — Building a travel business takes time. Most successful agents say it took 1-2 years before they were making consistent income. Persistence matters!
Frequently Asked Questions
How long does it take to become a Marriott travel agent?
The technical answer? You can complete the requirements in as little as 4-6 weeks if you're hustling. Join a host agency (1-2 weeks), complete Hotel Excellence! training (a few hours spread over several days), set up your Bonvoy account and agent portal access (1 day), and you're ready to start booking.
The realistic answer? Plan for 2-3 months to get everything properly set up, complete training, familiarize yourself with systems, and start marketing your services. Building a successful business takes 1-2 years of consistent effort.
Can I work as a Marriott travel agent part-time?
Absolutely! Many successful travel agents start part-time while keeping their day jobs. The beauty of travel planning is flexibility—you can work evenings, weekends, and whenever your schedule allows.
However, understand that clients need you to be responsive, especially when they're traveling. If problems arise during their trip, they'll expect quick responses even if it's Saturday afternoon. Set clear boundaries with clients about your availability, but be prepared to occasionally accommodate urgent requests.
Do I need to work for a host agency or can I be completely independent?
You CAN be completely independent, but it's significantly harder and more expensive. Independent agents need to obtain their own accreditation (months and thousands of dollars), negotiate supplier relationships individually, purchase booking systems, and handle all business operations alone.
Most new agents join host agencies for the first few years, then decide whether to go independent after building experience, client base, and industry knowledge. Many successful agents stay with host agencies forever because the support and resources outweigh the slightly lower commission splits.
How much do Marriott travel agents make?
Income varies wildly based on effort, experience, niche, and client base. Entry-level agents in their first year might earn $10,000-$30,000 while building their business. Established agents typically earn $40,000-$80,000 annually. Top performers specializing in luxury properties can earn $100,000+ per year.
Remember, you're running a commission-based business. Your income directly correlates with how many bookings you close and how expensive those bookings are. Agents booking mostly select-service properties (Courtyards, Fairfields) earn less than agents booking primarily luxury properties (Ritz-Carlton, St. Regis).
What's the difference between a Marriott travel agent and a Disney travel agent?
The main difference is specialization. Disney travel agents focus exclusively (or primarily) on Disney vacations—theme parks, resorts, cruises, and Disney-branded experiences. Marriott travel agents specialize in booking Marriott hotel properties worldwide.
The booking processes are different, the training programs are different, and the client profiles are different. Disney agents typically work with families planning vacations to Disney World, Disneyland, or Disney cruises. Marriott agents work with a broader range of travelers—honeymooners, business travelers, luxury seekers, family vacations, and group trips to destinations worldwide.
Some travel agents specialize in both. There's no rule saying you can only focus on one supplier. However, most successful agents find that deep specialization in one area produces better results than spreading yourself too thin.
Do I have to pay taxes on my commission income?
Yes, absolutely. Commission income is fully taxable as business income. As an independent contractor, you're responsible for paying income tax plus self-employment tax (15.3% covering Social Security and Medicare).
Make estimated quarterly tax payments to avoid penalties. Track all business expenses as deductions to reduce your taxable income. Work with a tax professional or accountant to ensure compliance and maximize deductions.
Is Marriott STARS access guaranteed when I join a host agency?
Not necessarily. STARS is an invitation-only program requiring approved agency relationships and sales volumes. When evaluating host agencies, specifically ask whether they have STARS and Luminous access for their agents. Many top agencies do, but it's not universal.
Some agencies may have STARS access but require agents to reach certain sales minimums before granting access. Others provide it immediately. Clarify these details before joining.
Can clients still earn Marriott Bonvoy points when booking through me?
Yes! This is one of the biggest advantages of the Marriott STARS and Luminous programs. Because bookings are processed directly through Marriott's system, clients receive all elite benefits, earn points, and accumulate elite night credits just like direct bookings.
Always add your client's Marriott Bonvoy number to their reservation to ensure they receive proper credit.
What happens if my client cancels their trip?
If a client cancels before arrival, you don't receive commission on that booking. Cancellations before payment is processed mean no payment at all. Cancellations after you've received commission require repaying it.
This is one reason why charging planning fees in addition to commissions makes sense. Planning fees compensate you for time spent even if the trip doesn't happen. Make sure your client agreement clearly outlines your cancellation and refund policies.
How do I find my first clients?
Start with friends, family, and existing network. Let everyone know you're now a travel agent specializing in Marriott properties. Offer to help them plan their next vacation.
Create social media accounts showcasing your expertise. Post consistently about destinations, properties, and travel tips. Use relevant hashtags and engage with potential clients.
Join local networking groups, attend events, and tell people what you do. Word-of-mouth referrals from satisfied clients become your best source of business over time.
Consider offering special "inaugural client" promotions to incentivize early bookings and build testimonials.
What tools and technology do I need?
Your host agency typically provides:
Booking engine for reserving hotels
CRM (customer relationship management) system for tracking clients
Commission tracking software
Marketing resources and templates
You'll need:
Professional email address (yourname@youragency.com, not Gmail)
Website or landing page explaining your services
Social media accounts (Instagram, Facebook minimum)
Canva or similar design tool for creating content
Email marketing platform (Mailchimp, Flodesk, ConvertKit)
Scheduling tool for client calls (Calendly, Acuity)
Accounting software for tracking income/expenses (QuickBooks, FreshBooks)
Don't go overboard buying every tool immediately. Start simple and add systems as your business grows.
Do I need a website?
Eventually yes, but not immediately. When starting out, a simple landing page explaining your services and how to contact you is sufficient. As your business grows, invest in a professional website with content, testimonials, and booking request forms.
Many host agencies provide website templates or subdomain websites (yourname.hostagency.com) you can use while building your business.
Can I specialize in both Marriott and other hotel chains?
You can work with multiple hotel chains simultaneously. Most travel agents aren't exclusive to one supplier. However, marketing yourself as "THE Marriott specialist" creates clearer positioning than "I book all hotels everywhere."
Consider your niche carefully. If you love both Marriott and Hyatt luxury properties, you could position yourself as a "luxury hotel specialist featuring Marriott and Hyatt properties." That's still more focused than being a generic "hotel agent."
What if I make a mistake on a booking?
Mistakes happen. The key is catching and fixing them quickly. Double-check all booking details before confirming. If you do make an error, contact the hotel immediately to correct it.
Most hotels are understanding and willing to help, especially if you have a Guardian Angel relationship through STARS. The sooner you address problems, the easier they are to fix.
This is also where E&O insurance provides protection for major errors that cause significant client harm.
Your Next Steps to Success
You now have the complete roadmap for becoming a Marriott travel agent. Let's break down your action plan:
This week:
Research and contact 3-5 host agencies asking about their programs, commission splits, STARS access, and support for new agents
Create a Marriott Bonvoy account if you don't have one
Start following successful travel agents on Instagram for inspiration
This month:
Choose and join a host agency
Complete Marriott's Hotel Excellence! Core training
Set up your travel agent portal access
Create basic social media accounts (Instagram and Facebook minimum)
Tell your friends and family about your new business
Within 3 months:
Complete all required training and certifications
Book your first Fam-Tastic stay to experience a Marriott property personally
Secure your first 3-5 client bookings (even if they're friends/family)
Establish consistent social media posting schedule (3-4 times weekly)
Set up accounting systems for tracking income and expenses
Within 6 months:
Develop your niche positioning (which Marriott brands and client types you serve best)
Build testimonials from early clients
Create content showcasing your Marriott expertise
Network with potential referral partners
Aim for consistent monthly bookings
Within 1 year:
Establish yourself as a recognized Marriott specialist in your market
Develop systems for client management, follow-up, and referral requests
Assess your business—what's working, what needs improvement?
Celebrate your wins and learn from challenges
Remember, every successful Marriott travel agent started exactly where you are right now—uncertain, excited, and ready to learn. The difference between dreamers and achievers? Taking action!
The travel industry needs passionate, knowledgeable agents who genuinely care about creating exceptional experiences. Marriott offers some of the world's most incredible properties where dreams come true and memories are made. Helping your clients access those experiences while earning income doing work you love? That's the magic of being a travel agent.
So what are you waiting for? Your journey to becoming a successful Marriott travel agent starts right now. Take that first step today!
Final Thoughts
Becoming a Marriott travel agent isn't just about booking hotel rooms—it's about becoming a trusted advisor who opens doors to extraordinary experiences your clients couldn't access on their own! Those STARS benefits, the insider knowledge, the personal relationships with hotel staff, the ability to secure the perfect property for every occasion—that's the value you provide!
Yes, it takes effort to get started! Yes, there's a learning curve. Yes, building a sustainable business requires persistence and patience. But for people who love travel, hospitality, and helping others create unforgettable memories, there's no better career!
The travel industry is bouncing back stronger than ever after recent challenges. People are prioritizing experiences over things. Luxury travel is booming! And travelers increasingly recognize the value of working with knowledgeable agents who can navigate the complexity of booking and provide VIP treatment through programs like Marriott STARS.
This is YOUR opportunity to build a business around your passion for travel while helping others discover the world. The Marriott portfolio gives you access to properties in virtually every destination imaginable—from beachfront resorts in the Maldives to historic hotels in European capitals to urban luxury in major cities worldwide!
Your success comes down to commitment, consistency, and caring genuinely about your clients' experiences. Master the technical aspects—the training, the booking systems, the commission structures. But never forget that at its heart, this business is about relationships, trust, and creating joy!
The world is waiting to be explored. Marriott properties are waiting to welcome your clients. And your future clients are out there right now searching for someone like you to help them plan their dream vacations!
Make today the day you decided to become a Marriott travel agent! Take that first step. Your future self will thank you!
